Carter Jonas appoints Anthony White as new Director of Marketing, Communications and Business Development
Date of Article
Sep 04 2024

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Anthony White
Marketing, Comms and Business Development Director
020 7590 6696 Email me About Anthony
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Anthony sits on the Management Board as the Director of Marketing, Communications and Business Development (MCBD). He is responsible for the firm's overall MCBD strategy and activity. In that role, Anthony is responsible for managing the firm's brand and profile as well as the continued improvement of the firm's BD and client relationship management across the breadth of the firm. Prior to Carter Jonas, Anthony worked as the international marketing director at insurance leader Sedgwick and spent eight years on the executive team at law firm Stephenson Harwood.

Carter Jonas has appointed Anthony White to the newly created role of Director of Marketing, Communications and Business Development (MCBD). Anthony joined the business this week and will be based out of its London headquarters, One Chapel Place. Reporting directly to Carter Jonas’ Chief Executive Richard Bruce, he will also sit on the firm’s Management Board.

Drawing on over 25 years of experience and expertise, Anthony comes to Carter Jonas from the insurance company, Sedgwick, where he served as the Director of International Marketing. Before this, he held senior positions at international law firms, Stephenson Harwood LLP and CMS Cameron McKenna, as Director of Marketing and Business Development and Head of International Business Development, respectively. Anthony has also held business development and marketing roles at PwC and Allen & Overy.

Anthony’s extensive background in building and integrating marketing and business development capabilities, as well as conducting brand reviews and market positioning exercises, will be invaluable to Carter Jonas. His experience in developing client value propositions across multiple markets will further strengthen the firm's strategic approach to meeting present and future business needs.

Richard Bruce, Chief Executive of Carter Jonas, said: “It is a pleasure to welcome Anthony to Carter Jonas. His joining, and position on our Management Board, represent a new approach to our marketing and business development. We recognise these areas as significant drivers of growth, and, when strategically aligned, the substantial impact they have on our broader business goals and objectives. Anthony's ability to bring new opportunities for collaboration to the firm, while complementing the skills and specialisms of our existing teams, will be invaluable as we move towards finalising and delivering our next five-year growth plan, Vision 2030."

Anthony White, Director of Marketing, Communications and Business Development, commented: “As one of the largest independent property partnerships in the UK, Carter Jonas offers an exciting opportunity. Through the work on Vision 2030, the firm has not only highlighted a strong record of success but a real ambition for more. I am looking forward to working with Richard, the Management Board, and the wider partnership to continue to deliver an exceptional client experience and further elevate the Carter Jonas brand, and leading the talented and integrated MCBD team in the next stage of its development.”